Case Study 01
Event Detail Page Global Redesign
Strategic UX / Systems Design · 2024–2025

About
Lead Product Designer · Ticketmaster
01/Work
I'm a Lead Product Designer with over a decade shaping direction across product design and engineering.
I've worked across the full product lifecycle: aligning stakeholders, shaping backlogs, and translating regulated complexity into user-driven experiences.
Currently integrating AI tooling into design workflows to move faster without trading away craft or depth.
Case Studies
Case Study 01
Strategic UX / Systems Design · 2024–2025
View Case StudyCase Study 01
Strategic UX / Systems Design · 2024–2025
Case Study 02
UX Strategy / Stakeholder Influence · 2024
Case Study 03
Systems Design / Design Ops · TBC
Case Study 04
UX Research / Discovery · TBC
Testimonials
“João has a rare ability to hold the strategic and the detailed simultaneously. He rebuilt our approach to the Event Detail Page from scratch — identifying where the business case had stalled, reconstructing the rationale, and leading delivery across six global markets. That kind of ownership is hard to find.”
Let’s talk
If you’re building a design team that needs someone who can hold the line between user experience and business strategy — and lead others to do the same — I’d like to hear about it.