João Moreira
Event Detail Page Global Redesign
Strategic UX / Systems Design·Ticketmaster · 2024–2025

Event Detail Page Global Redesign

Reviving a dead initiative into a 20-item improvement roadmap — and leading its global delivery across six markets.

80%reduction in ticket purchase collisions

Role

Lead Product Designer

Company

Ticketmaster

Timeline

2024–2025

Status

Ongoing

Phase 01

The problem

[Placeholder — What was broken and why did it matter? Sharp articulation of user pain and business cost of inaction.]

[Placeholder — Prove the problem with data. What metrics confirmed this was real before the work began?]

[Placeholder — State the goal clearly — for the user and for the business. This anchors every decision that follows.]

Phase 02

Context and constraints

[Placeholder — My role and scope of ownership — and where I went beyond my remit.]

[Placeholder — The team and key collaborators. Roles, not names.]

[Placeholder — Constraints that shaped the work — technical limitations, delivery timelines, market dependencies, business rules.]

Phase 03

The conversations before the design

[Placeholder — Stakeholder discussions that shaped direction. What decisions were made before a single pixel was placed?]

[Placeholder — Discovery and research. What did we learn, and how did it change what we thought we knew?]

[Placeholder — Strategic framing. How did the problem get reframed or expanded? Who drove that decision?]

Phase 04

Decisions and tradeoffs

[Placeholder — Key UX decisions — not every decision, but the ones that were hard, contested, or non-obvious.]

[Placeholder — What was left out and why. Prioritisation rationale is a senior skill.]

[Placeholder — Design system considerations. How did the solution extend, challenge, or strengthen the existing system?]

Design visual — placeholder

Phase 05

Metrics

Before

[Placeholder metric]

[Placeholder context]

Prove the problem existed

During testing

[Placeholder metric]

[Placeholder context]

Validate the direction

After release

80%

reduction in ticket purchase collisions

Confirm the impact

Phase 06

Reflection

[Placeholder — What would I do differently? What did the project teach me about the problem, the process, or myself as a leader?]

[Placeholder — This section separates mature designers from those still performing confidence. Keep it honest and specific.]

Next project

Map + List Venue Experience

Ticketmaster · 2024